ABOUT
OUT-PERFORM
About
The LGBT Market
The LGBT market segment can be valued and assessed in different ways, however given the surveys at hand the US LGBT Consumer market exceeds 950 Billion USD/year and LGBT businesses contribute over 1.7 trillion USD annually to the US economy (Witeck Combs). The German LGBT market is appreciated to EUR 250 Bln, the Chinese to USD 900 Bln, and in Scandinavia alone, over SEK 300 Bln (MB Market Makers).
For MNCs (as well as SMEs) LGBT inclusion can be profitable in several different ways. One is for direct sales of goods and services to their particular market segment. In addition, inclusive workplace also generates higher productivity, and most importantly better access to the best talent which in turn can be used to boost corporate innovation.
Our own analysis demonstrates that the corporations with the highest level of LGBT-inclusion out-perform lower level competitors on the stock-market.
In order to ensure that our stock-picks meet the highest standards of LGBT-inclusion we cooperate with several organizations for thorough screening-processes, and in the regions where no such processes are being performed we produce our own screening that provides the basis of the LGBT-Friendly Fund.
Market Communication
In creating Out-Perform, we have established a truly global network of channels where we are able to not only measure regional value assessments of the LGBT -segment, but also reach investors. This network enables us to increase our investment base, and provides a platform for communication between investors and consumers. In addition, the network allows us to constantly monitor changes in market factors in any given geographic region, including new legislation, consumer attraction, market value and attractiveness. This way, an investor is able to use their investment as a marketing tool in order to access consumer markets, talent-pools, start-ups, or as general branding for other products or services.
Community Impact
We also believe in the economic strength of LGBT-businesses and a part of our business-model, we donate a part of our revenue to micro-funding of LGBT-business and start-ups in various parts of the world. In the US, the LGBT business generates 1.7 trillion to the US economy. By supporting a new generation of LGBT-business-owners, not only do we assist in increasing the potential for new innovation and business- solutions, for the individual company, but also to get access to a global market-place. As a result, we are also able to produce viable economic evidence of the economic value of LGBT on a macro-level.
